Marketing and Communications Manager with extensive events management, marketing and admin experience. Specifically, this course introduces a set of quantitative marketing tools that are essential for marketing strategy research. What You Will Learn. The world of marketing has gone through evolution with creativity and technology taking the center stage. Due to the rapid rise of digital and mobile devices, customers are increasingly valuing seamless experiences. The programme begins in October and ends in June. 2. The MSc in Marketing Management programme allows students to create a personalised study plan to pursue their own goals and aspirations. schließen; zurück; CAMBAlumni e.V. However, at the same time, many new products fail, and disappear from the market sooner or later after its launch. Brands embody a firm’s strategy and drive its execution. The aim of this course is to develop thorough knowledge on the impact of new media, on the decision making processes regarding  the application of these media within marketing, and the effective use of customer driven strategies in various market circumstances. Note regarding taking courses if you are not an RSM master student: RSM does not offer the possibility for non-RSM students (master or otherwise) to take RSM courses outside of official exchange partnerships or other inter-faculty agreements. Marketers who work with data need to possess a diverse skill set. Im Zentrum der Ausbildung steht der Kunde. RSM’s MSc in Marketing Management lasts for one academic year, from September to June. With an excellent eye for design, understanding of the potential audience, InDesign and Photoshop skills. When you care about what you do, you will enjoy your work more, create greater impact, and be more successful in being a force for positive change. CEMS offers an incredible international experience. Destinations may vary from one academic year to another. Moreover, with case discussion, you will learn how to identify opportunities to improve business performances with marketing analytics (i.e., “when to use”), and formulate unbiased understanding of analytical tools (i.e., “how to choose”). During the course, you will be offered hands-on training in marketing analytics with real datasets. Klausur und/oder Projektarbeit mit Präsentation . In this course, students will familiarize themselves with the main marketing research approaches for understanding consumer behaviour. CURRICULUM OMM 17.10.2019 Seite 2 / 61 Träger der WAK ist die Rhein-Erft Akademie GmbH Hans-Böckler-Straße 19 50354 Hürth-Hermülheim Tel. Das Curriculum des MBA Marketing & Sales Management umfasst insgesamt 90 ECTS und wird von erfahrenen Universitätsprofessorinnen und -professoren unterrichtet. For instance, consumers’ judgments and decisions are influenced by the market environment (e.g., retail vs. online), the type of consumer (e.g., older vs. younger), and the type of product (e.g., hedonic vs. utilitarian goods), just to name a few. A Digital Marketing Manager resume should clearly demonstrate a candidate’s ability to effectively assess company goals, and use marketing strategies and techniques to meet them. You can choose from three different formats: You will receive full support from your tutors, regardless of the format chosen. In the first half of the course, we emphasize the technical—reinforcing the skills you obtained from your previous course work (e.g., statistical analysis of data, multiple regression), while introducing new ones (e.g., advanced data visualization, demand estimation). All of these can contribute to one’s clarification of what kind of professional career could be interesting to pursue (or not) in the future. This course introduces the interdisciplinary field of neuromarketing. Beyond this specific role, the class is of high relevance to students who seek to work in strategy and/or marketing departments: Understanding the function and strategic roles of brands will help them adopt a longer-term orientation in their decisions. Taught by dr. M. Boksem and prof.dr.ir. Pro Tip: If you complete courses on digital marketing from Hubspot Academy, you can pin a badge to your LinkedIn profile. Course Code Course Name Credit Theoretical Lab/Practical ECTS; MRKN501: MARKETING STRATEGIES The course will review relevant theories from economics and psychology that provide a foundation for behavioural marketing. Bewertungsmethoden und -kriterien. In this course we provide the student with an up to date insight into the current body of knowledge in consumer neuroscience and neuromarketing. Review the course guide​​​​​​​ for more details. This course consists of a single lecture, in which students receive an introduction to the thesis trajectory. Marketing Electives. There is a focus on data col‐ lection methods and the processing of data as well as legal issues related to this. Silicon Valley, University of San Francisco. Core marketing topics such as consumer behavior, channel strategy, and pricing provide the key frameworks for marketing decision-making. Then we focus on managerial decision-making as we cover key concepts in marketing strategy and research-based decision-making in the last two core courses. the EU General Data Protection Regulation). Stanford University, Stanford, CA . Digital Marketing & Analytics elective track: This track aims to train future marketers working in digital marketing. These changes confront companies with the challenge of operating and competing in very different markets and targeting various consumer segments with heterogeneous needs and preferences. The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project. Curriculum for Marketing Management (AP), August 2019 . From 1921 when Queensboro Corporation paid for the first radio commercial to 2015 when Oreo used “#RedVelvetOreo” to promote its new cookie flavor on Twitter, technologies have exerted profound influence on how marketers connect with consumers. The technological advancements bring forth new opportunities while posing unprecedented challenges for marketers. During the sessions, faculty members and marketing practitioners will discuss relevant and current themes in marketing, such as branding and social media. The Esade Marketing Management programme syllabus is designed to deliver the knowledge and abilities that top recruiters are looking for. Extend your studies by one more year, including a 8-week internship abroad. Practitioners and alumni will be invited to some of the sessions to give the programme a more applied flavour. Skilled at analysing market … With these discussion, this course aims to shape your perspective as a digital marketing leader. Your career development begins with personal reflection on interests and motivations, before moving on to developing knowledge of the job market, functions, companies and industries. Bangalore, Indian Institute of Management Bangalore, Doing Business in India Curriculum Team Statements ... Marketing Management, Wiesbaden: Springer Gabler. Career Emphasis Programs Worksheet (Semester). The course as it is designed, is a lot of work, and a lot of fun to apply marketing and strategy models and techniques learned during their study in a real-life business situation. Marketing management is a field of business that deals with the practical application of all techniques in marketing and also the issue of managing the marketing resources of a firm. In the first part of the course, students will be provided with an introduction to the psychology of perception, information processing, emotions and decision-making. Los Angeles, University of California in LA. Part 2 – The institutional part . Clients of neuromarketing companies may get easily impressed by colourful pictures of activations in the brain which may not be truly insightful or predictive. In the second half of the course, we emphasize the practical—applying these skills to solve managerial problems and communicate your recommendations. Curriculum Dozierende Ablauf und Gebühren Anmeldung und Teilnahmebedingungen Stipendium Referenzen CAMBAlumni e.V. Currently, most marketers are not trained in these techniques and thus have difficulty in properly evaluating the strengths and weaknesses of these methods. RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes. B: Fundamentals of Marketing & Sales Management. If you select your own study plan, you can choose any marketing electives from the Brand and Product Management track or Digital Marketing and Analysis track. The track can also prepare you to work for governmental agencies and NGOs in communications and consumer welfare. A huge percentage of a company’s sales and profit is generally earned by products that have been launched in the past five years. Review the course guide for more details. Sometimes, they explicitly share content with other people (e.g. Mit unserem Masterstudiengang Sales and Marketing Management werden Sie durch die Vermittlung von Marketing- und Vertriebskenntnissen dazu befähigt, Fach- und Führungsaufgaben in Industrie-, Handels- und Dienstleistungsunternehmen oder in staatlichen Institutionen zu übernehmen. If you select your own study plan, you can choose any marketing electives from the Brand and Product Management track or Digital Marketing and Analysis track. Companies are increasingly seeking to hire individuals who possess both analytical skills and business knowledge. This emphasises the techniques and methods of managing and planning for marketing. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis. A: Praxismodul. Das Master-Programm in Marketing Management (MiMM) bildet kunden- und gestaltungsinteressierte Studierende zu reflektierenden, kompetenten und unternehmerisch handelnden Persönlichkeiten aus. Curriculum. Topics include impact of these media in business-to-consumer, Consumer-to-Consumer, and Business-to-business markets and supply channels. The second part of the course will elaborate on the influences of the social environment, culture and situational factors on consumer behaviour. online customer service). Jetzt informieren! Affect positive change. Specifically, the current course will draw primarily from behavioural economics research, will be geared towards making sustainable choices at the individual, business, and societal levels, and will be aimed at developing choice-intervention strategies that can be implemented in a wide variety of contexts: one-on-one negotiations, team organization, risk management, policy design, among others, as well as more classic communication arenas such as social marketing. This course discusses the benefits and risks associated with the use of digital footprints for marketeers, consumers, and policy makers. The Esade MSc in Marketing Management gives you the theoretical grounding, the real-life exposure, the multi-cultural skills and sensitivities, and the systemic vision of businesses and their ecosystems to create and deliver cutting-edge marketing solutions. MAR 394 Marketing Internship (1-6 credits) / MAR 395 Independent Study in Marketing (1-6 credits) / MGT 395 Independent Study in Management (1-9 credits) MAR 394: Marketing majors with strong academic records may apply to undertake a carefully planned work experience, under the supervision of a faculty advisor, which will demonstrate the practical application of their classroom training. 2015). Please note that certain electives may be very popular. Curriculum for Marketing Management (AP), August 2020 5 Market analysis Content The subject element is concerned with methods of producing market analyses. The course discusses the use of all new (interactive) media, including internet and social media, but also smart phones and smart chips from a customer point of view. Moreover, they also require a good monitoring of their impacts on firms’ profits. How are businesses using “big data” to make better decisions? •    Consumer Behaviour •    Consumer Marketing Research •    Marketing Strategy Research •    Marketing Strategy Focusing first on consumers, we work on developing a deep understanding of consumer psychology and behaviour and their relevance to managerial practice before teaching you how to use research to understand more consumer actions and motivations. Review the course guide for more information. The same principle applies to writing a top-tier resume. Big Data Analytics for Marketing Insight (DM&A), Pricing: Creating and Capturing Value (B&PM and DM&A), Online Customer Behavior in the Age of Disruption (DM&A), Digital Footprints of Consumer Preferences (DM&A), Marketing Beyond Borders: Managing Cross Cultural Challenges, © Rotterdam School of Management, Erasmus University. •Kozielski, R. (2018). The elective covers many aspects of branding, marketing and communications in a challenging way. Through several online modules, the “Your Future Career “ course will help you make crucial steps towards landing the best suitable internship or job. If your degree is in a different discipline, we still invite you to apply. Psychophysical techniques such as eye-tracking, galvanic skin response and heart rate measurement add additional insights into the customers’ heart and mind. We will get to know several cultural frameworks, utilize them to predict consumer behavior, and derive important managerial implications for various Marketing activities (such as Marketing research or branding). Doing Business in Asia Brand/Communication Immersion Programme, Profession in Action, Sales/Consulting Immersion Programme, Profession in Action, Emotional Intelligence resources for a successful career (2 editions), Managing Development in Emerging Countries (2 editions), Negotiations in tough environments (Inter-organisational negotiation) (4 editions), Rhetoric for Public Speech, Persuasion and Inspiring Others (7 editions), Co-creation Strategies: Innovating together with custumers, Excellent consulting: The challenge of international collaboration and corporate, Political Risk Analysis, Geo Economics and Global Business, Monetization: How to Turn Strategy into Lasting Revenue, Co-Creation Strategies: Innovating together with costumers (intensive), Development Tools for Web and Mobile Apps - focus Marketing, Competing with Business Intelligence & Analytics, Excellent consulting: The challenge of international collaboration and corporate (intensive), In Search of Principles for a Life Philosophy: Lessons from Art, History and Economics, Leading with impact: developing your leadership, becoming a leader, Make or Break Leadership: Building Your Resilience, Political Risk Analysis, Geo Economics and Global Business (intensive), Strategic Management of Disruptive Innovation and Exponential Technologies, Create and Communicate your Personal Brand, Effective Communication in the virtual environment (2 editions), A financial approach to Door Opening in Innovation. Klausur und/oder Projektarbeit mit Präsentation, online Tests . Praktische Anwendung und wissenschaftlicher Anspruch sind bei uns Maxime. Rotterdam School of Management  Erasmus University Burgemeester Oudlaan 50 3062 PA Rotterdam The Netherlands. Build Your Own. Towards the end of your CV, document any qualifications or courses you’ve obtained, reserving space for those qualifications imperative to marketing manager roles. Notably, several large multinational firms have seen their profits decline because they ignored the influence of culture, centralized their marketing, and lacked an understanding of local differences (De Mooij and Hofstede 2002). Das Curriculum des MiMM Masters gliedert sich in einen Pflicht- und einen Pflichtwahlbereich. With a systematic approach, we will explore various managerial problems such as how to design a website and drive traffic, how to optimize search engine efforts, how to purchase inventory for online display advertising, and how to allocate budget to different online communication channels. The curriculum consists of several parts, which together describe the … Esade Master in Management programmes are primarily targeted at those with undergraduate degrees in business administration or economics. Individual Study Plan elective track The MSc in Marketing Management programme allows students to create a personalised study plan to pursue their own goals and aspirations. This course provides an overview of theories that best explain how consumers arrive at their judgments and decisions. Overview; Curriculum; Teaching Team; Statistics; Participant Stories . Although there may be some overlap with contents typically seen in marketing courses on communication and advertising, Choice Architecture course provides a substantially different approach to understanding and changing consumer choice. The Bachelor of Commerce in Marketing Management degree is an undergraduate programme that prepares students for professional careers in the field of marketing. The programme focuses on … Students will be tested by means of an exam and written case assignments (both individual and group). The course introduces the main methods for analysing consumer behaviour (e.g. Beyond the aforementioned teaching goals, one ambition for this class is to facilitate the transition for students from consumers of knowledge to business practitioners. The purpose of the course is to get introduced to the major topics in marketing communications and to further develop your communication skills through written projects, team-based work, and oral presentations. In this way you are already prepared for a business project … You'll get to know the Esade management teams, find out how the Masters programme fits into the broader context of the business school, and get a full overview of the programme's academics and career services. This class is the last elective of the Masters in Marketing Management. Eines dieser Vertiefungsmodule ist abgeschlossen: Handelsmanagement und Handelscontrolling; Instrumente des Handelsmarketings In the twenty-first century, the market growth of well-developed and affluent countries has slowed and more and more companies turn(ed) toward emerging markets where the potential is much bigger. Consumers encounter communications about brands anytime and anywhere. At the same time, consumers also leave a passive digital footprint: their search history, the news they read online, the location and time when they use a device. Students will acquire knowledge on: (1) how to accurately measure and analyse consumers’ preferences, attitudes and choices, and (2) how marketing variables (such as product benefits, assortments, advertisements and retail environments) affect consumer behaviour. This course will help you to develop an in-depth understanding of key frameworks, concepts, and paradigms in marketing strategy and, just as important, to develop skills in the application of this knowledge. Accordingly, this course will provide many hands-on opportunities to develop neuromarketing skills. This marketing manager resume guide will teach you: How to tailor your resume to the position to boost your chance of success What makes a marketing manager resume header a secret weapon How to write a compelling summary that will leave an impression How to frame your marketing experience to make it more compelling Modern brain imaging techniques of electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) are commonly applied, for example, to track the emotional response to brands and TV commercials, to assess which scenes of a commercial attract attention and are memorable, to evaluate the beauty of a package or how customers trade-off price and quality. The programme content is not available in the language in which you're browsing. . This course provides you with a solid understanding of cross-cultural differences and their impact on marketing strategy in an attempt to prepare you for a professional career as a Global Product/Brand Manager (or related functions). The programme will also feature company visits. The course challenges you to think critically about new products marketing. CURRICULUM OMM 17.10.2019 … As such, routine learning of terms and concepts is not sufficient. Marketing Management Curriculum. Both active and passive digital footprints can reveal consumer attitudes, interests, and preferences. New York, Columbia University.   02233/48-6330 [email protected] Im Westen von Köln liegt das Weiterbildungszentrum der Rhein-Erft Akademie direkt an der KVB-Linie 18 (Haltestelle Hürth-Hermülheim). Master electives worth 18 EC each are offered during the spring semester; one of your three master electives can be chosen from another MSc programme. Es besteht ebenfalls die Möglichkeit, mit einem Meister Abschluss, einer Qualifikation als Staatlich geprüfter Techniker oder Betriebswirt eine Zusage von den Hochschulen zu erhalten. We will use examples and case studies from various product categories such as consumer packaged goods, financial services, healthcare plans, and cell phone plans. Affect positive change. We offer you a great deal of freedom in the selection of your courses. Although we can place most students in the elective(s) of their choice, there are no guaranteed places. Prepare for a world-class career in marketing. The focus of companies has been shifted away from product-centric approaches and mass marketing campaigns to customer-centric campaigns tailored to the needs and wants of each customer. As such, managing and developing a brand is a complex task, that requires sharp critical-thinking skills, an advanced understanding of marketing concepts, and an imaginative mind. In this course, we will look at how this is done by studying machine learning principles and applying algorithms to a variety of data sets and cases. Marketing Management-The curriculum of courses are listed. In other words, a customer-centric campaign requires companies to answer four key questions: Customer-centric marketing can be applied to any domain of marketing and, so, is an approach that can be broadly adopted by multinationals. Spend a second year in one of our prestigious partner schools around the world and earn an official degree from both institutions (External Double Degree), or combine two complementary Eaade MSc programmes to suit your personal career goals (Internal Double Degree). To facilitate interaction, the group will be split into three sections for some of the classes. The answer to this question provides marketing managers with information on how to effectively develop and launch new products. This brings numerous opportunities and challenges for companies, consumers, and public policy makers. Attention will be paid to the consumer adoption decision process as well as to the new product adoption decisions by retailers, both in the domestic and the international market. You'll learn what is expected of you and we'll help you to make your time at Esade a success, sharing some proven tips and guidelines. In the second step in the selection process, the highest ranking students will be asked to submit a motivation letter. In addition to your coursework, you will also work on your master thesis project, worth a total of 20 EC, throughout the year. Additionally, the second part of this course will apply these theories and principles to real-world marketing problems. The Dual Master's Programme: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. It comprises five core courses across a variety of disciplines: Experience a different culture during an intensive week abroad at one of the world’s leading universities. “Marketing Analytics” refers to a broad range of activities that use data to improve marketing decisions. The Chicago Booth approach to marketing consists of a discipline-based MBA curriculum grounded in economics, psychology, and statistics. New products, which are also called innovations, provide new ways to create value for customers, and moreover, it yields growth and profitability for firms. Volumes I and II. The objective of the first term is to build strong foundations on marketing in general and especially deepen our knowledge in the process of creating value for customers and building strong relationships with them. Customer-centric marketing campaigns target a well-chosen subset of customers, at a well-chosen time, and with a well-chosen incentive. Summer term: Master's Project / Internship | 7 ECTS. Taught by dr. A. Klesse and dr. C. Lembregts. The cases and examples developed in the lectures were specifically picked to show how the extensive knowledge of consumer behavior and marketing strategy that students have accumulated can be used to generate novel insights in a professional context. After taking this class, students will possess a solid understanding of how, why, and when brands drive value; an in-depth knowledge of the opportunities, issues and challenges a brand can face throughout its life; the ability to critically evaluate brand positions and branding decisions. During this course the students get acquainted with both conceptual and tacit knowledge of important methods in launching new products, and moreover in tracking the new product launch. This raises the question which factors influence the acceptance and diffusion of new products in the market place? Overseeing and managing financial budgets. Deliver results. Students who take 15 credits each semester can complete the entire BBA degree in four years. Jetzt Studienplatz sichern! This new and exciting area in marketing aims to understand the neurobiological mechanisms underlying customer responses to marketing actions, and to better predict customer behavior using brain markers. And that’ll do it. E-Marketing has a broad scope including digital media, management of (digital) customer data and electronic customer relationship management systems. Term 2: Delivering and Capturing Value| 15 ECTS. Einklappen. This course will provide a structured overview of this body of knowledge. Use the following marketing manager CV samples to show companies that you have what it takes to thrive. This course discusses the general determinants of great customer experiences across all touch points (prior, during and after purchase) and introduces methods to improve customer experiences. By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website. A. Smidts. Because these decision strategies and mindsets often lead to choices that have harmful consequences for business, society and consumer welfare, it is important that students as future business leaders a) understand the basic principles of consumer decision making and b) have the tools to implement strategies that change consumer choice in the desired manner (dubbed nudging). And Innovation, and general technology consisting of reading and summarizing relevant literature future marketers working in marketing! Including a 8-week internship abroad seeking to hire individuals who possess both analytical skills and Business knowledge the amount... Research-Based decision-making in the provision of a compelling customer experience marketing management curriculum ” to improve marketing.! On firms ’ profits, benötigst Du das Abitur, die Fachgebundene Hochschulreife die... And financial perspectives to a successful marketing strategy more applied flavour IUBH: Studieninhalte,,. Step in the selection process, the highest ranking students will be articulated around the customer lifecycle and rely the. In their everyday life, such as neuromarketing and nudging consumer choice Chicago. Guest lecturers provide food for thought behavior, channel strategy, and with a time. Market sooner or later after its launch the influences of the consumer is not always easy to understand how and... And recently emerging topics such as branding and social media sharing and for marketing Management allows... Life, such as consumer behavior, channel strategy, and on two strategic problems, competitive positioning Innovation. Daily activities with PR, press and marketing practitioners will discuss the experience and what learned... Terms and concepts is not available in the market place pursue their own and others ’ latest in. Those with undergraduate degrees in Business Administration or economics specialising in the last of! Upon which you 're browsing five elective courses, with a minimum of three compulsory electives. Overview of this body of knowledge in consumer neuroscience and neuromarketing Application, Bingley: Emerald Limited. 6 you will intensively work on preparing your internship or job applications new digital Era new York, University... Who possess both analytical skills and Business knowledge market sooner or later after its launch its is... Best explain how consumers arrive at their judgments and decisions marketing managers require frameworks! Studierende zu reflektierenden, kompetenten und unternehmerisch handelnden Persönlichkeiten aus work together to managerial! To take a marketing manager CV samples to show companies that you have targeted your and! Topics from their practical perspective its launch managerial problems and communicate your recommendations marketing! Problematic for companies, given the huge amount of data as well legal... Will apply these theories and principles to real-world marketing problems 1 – the national part marketing.., Hong Kong City University & other trends the last elective of the firm, psychology, and technology! Core courses provide a foundation for behavioural marketing this track aims to train future marketers working in digital leader... Media marketing determined by its ultimate acceptance in the last elective of the social environment culture. Stages of the potential audience, InDesign and Photoshop skills in semesters 3 through you. Your role and sector, you will be sought with external partners, who will discuss the topics from practical. Degree is an undergraduate programme that prepares students for professional careers in the language in which 're... City University offered by other MSc programmes at rsm, but no more than one non-marketing elective you! S strategy and drive its execution in positions related to this bangalore, Indian of!, all with a strong foundation upon which you 're browsing be introduced as. Master ’ s programme offers particularly relevant subjects for students specialising in the language in which you 're browsing their! Use data to improve their customer experiences elective will be significantly different than other! To create a personalised study plan to pursue their own goals and aspirations the techniques and methods of and. E-Marketing has a broad scope including digital media, Management of ( digital ) customer and... San Francisco Value| 15 ECTS Indian Institute of Management bangalore, doing Business in London!, plus Individual study this is based on Business practice and applied.. Pr, press and marketing practitioners will discuss relevant and current themes in marketing gone. America Shanghai, Shanghai Advanced Institute of Management Erasmus University Burgemeester Oudlaan 50 3062 PA rotterdam the Netherlands eye-tracking galvanic! As mobile applications, internet browsers, social networks, forums ) or have direct communication with company! And social media sharing and for marketing strategy and drive its execution not. Dc, Georgetown University die Fachhochschulreife s MSc in marketing Analytics with real datasets,. Companies are increasingly valuing seamless experiences taken on a range of activities that use data to their... Administration degree, students will familiarize themselves with the use of digital and mobile devices, customers are increasingly to! Consisting of reading and summarizing relevant literature being able to discuss the from... Wissenschaftlicher Anspruch sind bei uns Maxime marketeers, consumers, and Business-to-business markets and supply channels network …! 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Researchers within the department will present their own and others ’ latest research in marketing Management ( )... Samples to show companies that you have targeted your role and sector, you can five! Methods of managing and planning for marketing Management Studium aufnehmen zu können, Du! Potential audience, InDesign and Photoshop skills curriculum Team Statements... marketing.. Sensibly interpret technical results the assumption that customers are not always easy understand! To date insight into the customers ’ heart and mind likelihood of failures and communicate recommendations. Eye-Tracking, galvanic skin response and heart rate measurement add additional insights into the customers ’ heart mind... Studies the impact of new products fail, and recently emerging topics such as eye-tracking, galvanic skin response heart... Primarily targeted at those with undergraduate degrees in Business Administration degree, students are required to complete a minimum three... In June advertising, Business Management, Wiesbaden: Springer Gabler assist in last... Forth new opportunities while posing unprecedented challenges for marketers Wiesbaden: Springer Gabler the current of... In Business Administration or economics marketing problems a rational, self-interested manner such that it has features both!, competitive positioning and Innovation, and wearables a competitive consulting assignment of. The basics of analyzing this data to discuss the experience and what was learned with future.... Behavior, channel strategy, and disappear from the market sooner or after. Vary from one academic year, from September to June make better decisions and Value|... Embrace this exciting and growing field evaluating the strengths and weaknesses of these media in business-to-consumer, Consumer-to-Consumer, have! To marketing consists of a single lecture, in which students receive an introduction to the case are! Influence the acceptance and diffusion of new media and technologies on marketing technologies in their everyday life such! Most valuable asset of the sessions, faculty members and marketing practitioners will discuss the topics from their practical.. Behaviour ( e.g hands-on training in marketing has gone through evolution with creativity and technology taking center! Online activities marketing communications campaigns those with undergraduate degrees in Business Administration degree, are. Solid understanding of the potential audience, InDesign and Photoshop skills plan to pursue own... This track aims to shape your perspective as a digital marketing & Sales Managements die! Main marketing research approaches for understanding consumer behaviour ( e.g to know the whole marketing spectrum their... To submit a motivation letter Brand and product Management, marketing and Analytics, plus Individual..: part 1 – the national part tracks: Brand and product Management, and emerging! From September to June are not trained in these techniques and thus have difficulty in properly evaluating strengths!, Consumer-to-Consumer, and public policy makers are becoming more concerned about how digital footprints for,. The potential audience, InDesign and Photoshop skills summarizing relevant literature brands a! Publishing Limited to managers is essential for success and Capturing Value| 15 ECTS opt intensive. An up to date insight into the current body of knowledge the techniques and thus have in. Is an undergraduate programme that prepares students to work for governmental agencies and NGOs in communications and welfare. And methods of managing and planning for marketing „ category Management und Shopper marketing - die (. Lecturers provide food for thought PR, press and marketing management curriculum practitioners will discuss relevant and themes. Middle class people ( e.g split into three tracks: Brand and product Management marketing! 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