MARKETING Fontys Presentatie International Business and Management Studies, Open Dag ma... Delivering Value:Designing & ManagingIntegrated Marketing Channels, Indian Retail Sector and Pantaloons India Pvt. Basis of organization’s Existence: When customers are satisfied from the firm’s goods and services … Strategic Marke ng Management 3e Chapter 1 See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The process of Marketing involves: Prepared by: Annalyn Peña – MM Hospitality Marketing management means management of the marketing functions. Along with the promotion of the goods and services offered by the firm, having a … Following the aspects of modern marketing concepts not only is beneficial for consumers but can also be beneficial for the businesses serving them. Looks like you’ve clipped this slide to already. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. Versatile Business School, Egmore, Chennai - The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. Looks like you’ve clipped this slide to already. Marketing Management - Process. Importance of a Marketing Presentation Standing out from the competition help companies impress prospective and current clients. 1) Fundamentals of Marketing Management: These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. Title: The Role of Marketing and Marketing Management 1 The Role of Marketing and Marketing Management. comparisons of different types of campaigns. Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. Marketing gives employment to many people and so it helps to reduce the rate of employment. Understanding Marketing Management The importance of marketing Marketing is everywhere It is a vital ingredient for business success. Marketing is very beneficial for the transfer, exchange, and movement of goods. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 1. The concept of branding is totally related to the promoting the objectives … It helps in a clean mix creation. SCOPE OF MARKETING Strategic marketing management 1. Marketing Helps in Transfer, Exchange and Movement of Goods: Marketing is very helpful in … Advertising Management, in simple terms is a process of employing various media to sell a product or service. Your marketing mix should have all the P’s compatible with each … It affects our day-to day lives – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 526163-NTlkO If you continue browsing the site, you agree to the use of cookies on this website. Importance of Product Life Cycle. 1. Marketing Strategy – The organization should have clearly defined responsibilities. It is an endless series of actions and reactions between the customers and the companies making attempt to create value for and satisfy the needs of customers. This ensures … Also See: Classroom Management PPT and PDF. You can change your ad preferences anytime. Sales Management Sales management is one of the important functions of marketing management. It sells: Marketing is important because it helps you sell your products or services. Marketing Management focuses upon the psychological and physical factors of Marketing. Quality School of Management: Quality school of management is also called as Total quality management and it is a modern and best model for operating a firm. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. UNIT I Advertisements. Analysis of Barack Obama Election Campaign by Alexander Muehr. tinct marketing function as organizations adopt a process or cross-functional structure to the management of marketing. Increase Productivity: Operation management played an important role in increasing the productivity of business. The following are the other factors showing importance of the marketing management: Importance of Modern Marketing Concepts. This process begins quite early from the marketing research and encompasses the media campaigns that helps to sell the product. Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. See our Privacy Policy and User Agreement for details. Marketing management today is the most important function in a commercial and business enterprise. Chapter 1 Marketing: Definition & Importance All activities involved in creation of time, place and possession utilities. One way of standing out is in making creative and visually stimulating presentations. Create brand awareness. Marketing management 1. Now customize the name of a clipboard to store your clips. MARKETING MANAGEMENT UNIT I Versatile Business School, Egmore, Chennai - 600 008 2. 2. Brand Recognition. STRATEGIC MARKETING MANAGEMENT MKTM 3161 ECTS-6 2. Mgt. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The process of Planning & Executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Versatile Business School, Egmore, Chennai - 600 008. Marketing process includes ways in which value can be created for the customers to satisfy their requirements. IMPORTANCE OF You need effective presentation skills to present your ideas, projects, plans, strategies, and products in front of the audience, team, and front of venture capitalists online and offline. Fig5: P-O-L-C framework. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Theoretical Issues in Marketing Organization In addition to the critical substantive questions surrounding different forms of marketing organization, this topic also raises important and enduring theoretical questions related Hence, any increase in the efficiency of the marketing process which result in a lower cost of distribution or production of the goods and services and lower prices to consumers will increase the national income. See our Privacy Policy and User Agreement for details. It is the process of organizing, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organizational goals. Now customize the name of a clipboard to store your clips. Companies can employ software suites to track and analyze customer activity on their websites, in their online stores, across social media, and even their responses to … No public clipboards found for this slide. A reduction in the cost of marketing is a direct benefit to the society by making the goo… Operation manager are responsible for designing production plan for carrying out the operations. Ltd.mat, Kotler-Keller - Marketing Management : Delivering Value, No public clipboards found for this slide. The national income of the country is composed not of money, but of the goods and services which money can buy. 7. Marketing management today is the most important function in a commercial and business enterprise. Marketing management mba ppt 1. 10/9, 2007; 2 Marketing A Guiding Corporate Philosophy or A . Changing Role of Marketing within Firm Focus on lower cost & physical efficiency Marketing shift from physical efficiency to selli Adoption of marketing approach 3. Importance of Marketing  Financial Success often depends on marketing ability  All business functions will not really matter if there is no sufficient demand for products and services  Companies at greatest risk are those that fail to carefully monitor their customers and competitors  Skillful marketing is a never-ending pursuit - 3. Product life cycle is an important tool for market forecasting, planning and control. CONCEPTS You can change your ad preferences anytime. These presentations are important in ways such as: MARKETING MANAGEMENT It directs group efforts towards achievement of pre-determined goals. Sales management concerns with planning, implementation, and controlling selling efforts. CORE MARKETING 3. It performs all the activities related to execution of sales. Importance of Management It helps in Achieving Group Goals - It arranges the factors of production, assembles and organizes the resources, integrates the resources in effective manner to achieve goals. Product life cycle is important … This case study illustrates the importance of knowing that strategies are not only about doing the right thing but also not doing the wrong thing. Sales department carries out selling functions. Clipping is a handy way to collect important slides you want to go back to later. Importance of Presentation skills: Effective presentation skills is a part of communication. If you continue browsing the site, you agree to the use of cookies on this website. Introduction to Retail Marketing: Retailer is the person or institution who delivers goods to final … Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. Function of Business? Marketing Management performs all managerial functions in the field of marketing. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Selling: It is core of marketing. Next Page . Marketing Management 2. Creativ… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. Marketing and Four Functions of Management Planning Function Organizing Function Controlling Function Directing Function 4. Clipping is a handy way to collect important slides you want to go back to later. By employing strategic management marketing, businesses can take a closer look at their own strengths and weaknesses. It is concerned with the prospective buyers to actually complete the … You’ll learn your metrics. Whether you’re … It manages all aspects of production activities to achieve highest efficiency possible. A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers. Marketing Management - Product Life Cycle - Product life cycle is the timeline of demand for the product from its initial stage of introduction. Importance of Marketing of Services Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task. Previous Page. Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. “What gets measured, gets managed.” – Peter Drucker. DEFINITION • Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing is one of the most important things a business can do. 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